Take the drudge out of dry-cleaning

(Sunday Business Post, 22 July 2007 - By Emma Kennedy)

Dropping his clothes off to be dry cleaned was one chore that Alfie Harnett detested, so he found a better way of doing it. Harnett began researching the possibility of consolidating information on dry cleaning into one central resource.

Three months ago, his company's website went live. Dryclean.ie is an internet booking system linking customers to their local dry cleaner and giving them access to a wide range of dry cleaning, laundry and ironing services at work and at home. The new service is the answer to end all traffic and parking nightmares when you drop off your dry cleaning, according to Harnett. The website provides details of customer's local dry cleaning outlet and allows online booking. A free collection and delivery service for dry cleaning, ironing, laundry and alterations is also provided. The service will involve twice weekly collections and deliveries to and from the customer's office.'This will allow you a little more quality time with family, friends or just relaxing, while someone else battles the traffic and does all of those monotonous ironing and laundry chores,' said Harnett.

The company's service now covers the Dublin 1, 2, 3, 4, 7, 8, 14 and 18 districts. Harnett's aim is to turn the service into a nationwide business.

He has six dry-cleaning businesses on the website, some of which have multiple outlets. He said that, for now, his main focus was on building the business in Dublin. He said the website provided a feasible option for small dry cleaning businesses that wished to have an online presence. Harnett said the main challenge in developing his business was to convince dry cleaning retailers to expand their traditional range of services to include online booking, collection and delivery services. The company employs two full-time staff - Harnett and his wife Sonya - but he hopes to expand soon.

  • © DryClean.ie 2007